Launch pack examples
See what a complete SaaS launch pack looks like.
Each example starts with a product URL and release notes, then turns them into a video prompt plus copy for Product Hunt, changelogs, social, email, and sales follow-up.
1
Story first
Every example starts with the launch narrative, not a blank video prompt.
2
Channel assets
Product Hunt, changelog, social, email, and sales copy stay aligned.
3
Proof optional
Verified MP4s are used as launch proof once the kit is review-ready.
Best first examples
Start with the pack closest to your launch.
These examples show the fastest path from public URL and release story to publishable launch assets.
Five investor-grade case studies
Use these to prove repeatable launch demand.
Founder launch case study
Demokaze
Artifact-first positioning lowers AI-copy pushback and makes the review page the product proof.
Feature launch
Linear
Workflow launches should show the operational before/after, not a generic feature tour.
Developer platform launch
Supabase
Developer launches need concrete primitives and a fast path to the first useful build.
Platform launch
Vercel
Platform launches work when the demo compresses the loop from idea to production.
Analytics feature launch
PostHog
Analytics launches should connect the shipped feature to the learning loop after release.
MP4 proof15sFounder launch case study
Demokaze
Use this if you want the actual Demokaze positioning artifact and founder-facing launch story.
Case-study takeaway: Artifact-first positioning lowers AI-copy pushback and makes the review page the product proof.
This is the internal proof pack: the story should be honest about AI, foreground the editable review artifact, and invite pushback on whether the pack saves real launch prep time.
Review pack + proof →
MP4 proof15sFeature launch
Linear
Use this if you need to explain a workflow improvement for product and engineering teams.
Case-study takeaway: Workflow launches should show the operational before/after, not a generic feature tour.
The launch story should not be 'Linear has planning features.' It should show how a team moves from roadmap intent to shipped work with less coordination drag.
Review pack + proof →
MP4 proof15sDeveloper platform launch
Supabase
Use this if your launch needs to show technical building blocks without slowing the story down.
Case-study takeaway: Developer launches need concrete primitives and a fast path to the first useful build.
Developer launches need specificity. The strongest Supabase story is not 'backend platform'; it is Postgres plus auth, storage, functions, and realtime without stitching services together.
Review pack + proof →
MP4 proof15sPlatform launch
Vercel
Use this if your story is about getting from build to preview to production quickly.
Case-study takeaway: Platform launches work when the demo compresses the loop from idea to production.
For Vercel, the launch proof is speed from idea to production. The demo needs to show the deployment loop, not generic hosting claims.
Review pack + proof →
MP4 proof15sAnalytics feature launch
PostHog
Use this if your launch needs to connect shipping, measuring, and learning in one loop.
Case-study takeaway: Analytics launches should connect the shipped feature to the learning loop after release.
Review pack + proof →
MP4 proof15sDeveloper tool launch
Resend
Use this if you sell to developers and need the walkthrough to feel trustworthy and operational.
Review pack + proof →
MP4 proof15sGrowth workflow launch
Dub
Use this if your launch depends on publishing across channels and tracking what actually works.
Review pack + proof →