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Feature launch

Linear launch pack example

A complete launch artifact generated from one product URL and release story: positioning, proof prompt, Product Hunt copy, changelog, social, email, and sales follow-up.

Use this if you need to explain a workflow improvement for product and engineering teams.

Case-study takeaway

Workflow launches should show the operational before/after, not a generic feature tour.

Operator note

The launch story should not be 'Linear has planning features.' It should show how a team moves from roadmap intent to shipped work with less coordination drag.

Product HuntChangelogFounder launchSales follow-up

Launch pack brief

Product URL
https://linear.app
Audience
product and engineering teams shipping weekly
Primary outputs
StoryProduct HuntChangelogSocialEmailSalesMP4 proof
Release story
Linear shipped a faster planning workflow for product and engineering teams, with clearer project views, tighter issue triage, and a more focused path from roadmap to shipped work.

Linear launch video proof

15s verified example from the public product page

Open MP4 →
Remix this launch packRender MP4 from promptView demo page

Generated launch artifact

Review the story, then publish each channel.

Each block below is a launch-ready asset from the same release story. The MP4 prompt is proof output, not the starting point.

Story

Approved storyboard

The narrative source that keeps every launch asset aligned.

Hook: Product and engineering teams lose launch momentum when planning, triage, and execution live in separate rituals.
1. Open on Linear's speed and focus promise.
2. Show the project planning view and the path into issues.
3. Highlight triage and ownership so the workflow feels operational.
CTA: End on the signup or product tour CTA.

Proof

MP4 proof prompt

The approved storyboard translated into a render-ready prompt.

Open on Linear's product promise, show the planning workflow, highlight how teams move from roadmap to issues, and close on the signup CTA. Focus on speed, clarity, and shipping momentum.

Product Hunt

Maker comment

A launch-day note that explains the story and asks for useful feedback.

Hey Product Hunt, today we are sharing a launch workflow for Linear.

The story is simple: product and engineering teams need a clearer way to move from roadmap intent to shipped work without losing momentum.

The short demo walks through the planning flow, issue triage, and the handoff from product context to engineering execution.

Would love feedback on whether the launch story makes the speed and clarity obvious.

Release notes

Changelog announcement

A concise product update from the same launch story.

## Linear launch workflow

Linear's latest launch story focuses on faster planning for product and engineering teams.

What changed: clearer project views, tighter issue triage, and a more focused route from roadmap to shipped work.

Why it matters: teams can understand what is planned, what is blocked, and what is ready to ship without turning the roadmap into a status meeting.

Social

Social post

A founder-safe post for X, LinkedIn, or community channels.

Linear is a good example of a launch video that should feel fast.

Show the product promise, move through planning and issue triage, then end on the signup CTA.

The story: less coordination drag, more shipping momentum.

Customer email

Launch email

A customer announcement that points readers to the launch.

Subject: A faster way to show Linear's planning workflow

Hi,

We put together a short launch walkthrough for Linear's planning flow.

It shows how product and engineering teams move from roadmap context into focused execution, with less friction between planning, triage, and shipping.

Watch the walkthrough: https://linear.app

Sales

Sales follow-up

A forwardable note for buyers and internal champions.

Hi,

Quick follow-up: Linear's planning workflow is a useful example for teams trying to reduce coordination drag.

The short walkthrough shows how roadmap context, issue triage, and execution fit together in one flow.

Worth forwarding to anyone evaluating product-engineering planning tools.