SaaS launch assets
The SaaS launch assets checklist for small teams.
A strong SaaS launch needs more than a page going live. Prepare the assets that explain, prove, distribute, and follow up on the release.
Updated May 2026
Launch pack first, MP4 proof second. Demokaze works best when you start with a public URL and a real release story, review the launch assets, then render video proof only after the story is specific enough to publish.
Core launch assets
Start with the assets that every channel depends on: the positioning summary, launch story, CTA, storyboard, and review link. These keep the launch coherent before anything is published.
- Positioning summary
- Launch story
- Primary CTA
- Storyboard
- Public review link
Distribution assets
Once the story is approved, create channel-specific copy for Product Hunt, changelog, social, email, and sales. Each asset should be short enough to use immediately.
- Product Hunt maker comment
- Changelog announcement
- Founder-safe social post
- Customer launch email
- Sales follow-up note
Proof assets
Proof assets make the launch easier to trust. For public SaaS pages, an MP4 walkthrough can support Product Hunt, changelog embeds, landing pages, sales follow-up, and docs.
Checklist
- Launch URL
- Release notes
- Audience
- Product Hunt copy
- Changelog copy
- Social post
- Launch email
- Sales follow-up
- Review link
- Optional MP4 proof