SaaS launch checklist

A launch checklist for SaaS teams that ship before the assets are ready.

Use this checklist to package a shipped feature into the assets buyers, users, and internal teams need: a launch video, Product Hunt story, changelog, social post, launch email, and sales follow-up.

Generate launch pack View examples

Prompt starter

Show what shipped, who it helps, the core product workflow, and the launch CTA. Make the first 5 seconds explain the value, then use the rest of the video to prove it in the product.

Product Hunt output

Storyboard
Maker comment
Launch video prompt
Follow-up email

Before launch

Confirm the product URL is live, write one crisp release story, name the primary audience, and decide the main channel: Product Hunt, changelog, landing page, social, or sales.

Launch assets

Create the MP4 prompt, maker comment, changelog copy, launch email, social post, and sales follow-up from the same source story.

After launch

Share the review link, generate the MP4, reuse it across every launch channel, and watch which assets lead to video generation or Pro interest.

Best for

Founders preparing a launch without a dedicated product marketing team.
Product teams that ship weekly but forget distribution until the end.
Launch teams that need sales, success, docs, and social to reuse one consistent product story.

Generate the launch pack →Product Hunt video generator →Release notes to video →Founder launch video →Demo videos for product launches →