SaaS launch pack
How to create a SaaS launch pack from one release story.
A SaaS launch pack turns one public URL and one release story into every asset your launch needs: positioning, storyboard, Product Hunt copy, changelog, social post, email, sales follow-up, and optional MP4 proof.
Updated May 2026
Launch pack first, MP4 proof second. Demokaze works best when you start with a public URL and a real release story, review the launch assets, then render video proof only after the story is specific enough to publish.
Start with the launch story
The useful launch pack starts before copy or video. Write what shipped, who it helps, why it matters, and where the reader should go next. This keeps every output from sounding like a disconnected AI draft.
- What changed in the product
- Who gets the most value
- Why the release matters now
- The primary CTA for launch day
Turn the story into channel assets
Once the story is clear, split it into the channels that matter: Product Hunt, changelog, social, customer email, and sales follow-up. Each channel should reuse the same truth but change the framing for the reader.
- Product Hunt needs a maker comment and gallery angle
- Changelog needs what changed and why it matters
- Email needs a customer-safe announcement
- Sales needs a short forwardable proof note
Render proof only after review
Video works best as proof, not as the first draft. Review the storyboard and CTA before rendering the MP4 so the video supports the launch story instead of becoming a generic homepage tour.
Checklist
- Public launch URL is live
- Release notes explain the shipped change
- Audience is specific
- Primary launch channel is chosen
- Storyboard is reviewed
- CTA matches the launch page