Step 1
Package the launch story
Write one clear release story: what changed, who it helps, why it matters, and where people should go next.
Launch distribution playbook
Turn one SaaS launch story into a full distribution system.
The best launch teams do not make one announcement. They package one release story into a storyboard, video, launch page, changelog, social post, email, and sales follow-up.
Step 2
Generate the launch pack
Turn that story into a storyboard, video prompt, Product Hunt maker comment, changelog, social post, customer email, and sales follow-up.
Step 3
Create the MP4
Generate a short video from the same URL and launch flow so every channel shows the real product, not a static claim.
Step 4
Publish in layers
Launch the same story across Product Hunt, changelog, landing page, social, email, docs, and sales follow-up instead of treating launch day as one post.
Step 5
Follow up with proof
Use views, replies, saves, and demo requests to decide which segment gets the next founder note or sales follow-up.
Channel plan
Reuse the same story everywhere
The launch pack should remove rewrite work. Each channel gets a version of the same product proof.
| Channel | Asset | Timing |
|---|---|---|
| Product Hunt | Gallery video, maker comment, first reply | Launch morning |
| Changelog | Embedded MP4 plus release note | Same day |
| Landing page | Hero or feature-section video | Before traffic spike |
| Social | Short post with the product payoff | Launch day and next day |
| Customer launch note | After public page is live | |
| Sales | Forwardable account follow-up | After the public proof exists |
Generate the launch pack
Generate the storyboard, video prompt, and channel copy from your release story.
Open resource →
Use the launch resource hub
Move between prompts, examples, checklists, and Product Hunt pages.
Open resource →
Study example packs
Adapt real SaaS launch examples for your own positioning.
Open resource →