About Demokaze
Erik Nielsen
Founder, Demokaze
Stockholm, Sweden
I'm Erik Nielsen, a product designer and builder based in Stockholm, Sweden. I've spent 15+ years designing and shipping digital products, from leading design at Telenor and Simployer to running e-commerce and digital marketing at Teknikmagasinet.
For years, launch teams have hit the same wall after shipping: the feature is live, but the Product Hunt copy, changelog, announcement email, sales follow-up, storyboard, and proof video still need to be made. I saw an opening for one workflow that starts with the public product story and turns it into the whole launch pack. That insight became Demokaze.
The video still matters, but it works best as proof of an approved launch story. Demokaze creates the pack first, then renders an MP4 from the same story when you need Product Hunt, changelog, landing page, or sales follow-up proof.
Why Demokaze exists
Launch assets are highest leverage when they all say the same thing. Product Hunt, changelog, social, email, sales, and video should come from one reviewed story instead of six rushed drafts.
Demokaze turns a public URL and release notes into a launch pack: storyboard, channel copy, review link, and optional browser-recorded MP4 proof. The goal is to help small SaaS teams publish faster without making the launch feel generic.
Under the hood
- Launch story: the generator anchors every asset in a public URL and release notes
- Channel copy: Product Hunt, changelog, social, email, and sales follow-up stay aligned
- Proof video: a real Chromium session can render the approved story as H.264 MP4
- Stack: Next.js, TypeScript, Railway, PostgreSQL, Upstash Redis
My background
- Simployer — Principal Product Designer (current)
- Telenor — Lead Designer, Senior UX Designer
- Teknikmagasinet — Head of E-commerce & Digital Marketing
- Creator & Freelancer — 15+ years of product design, strategy, and development
Get in touch
Questions, feedback, partnership inquiries, or just want to say hi: